{"id":5783,"date":"2026-05-05T18:49:48","date_gmt":"2026-05-05T22:49:48","guid":{"rendered":"https:\/\/soc.hamiltonlits.org\/sharingsociology\/?p=5783"},"modified":"2026-05-08T13:13:58","modified_gmt":"2026-05-08T17:13:58","slug":"unethical-fast-fashion-whos-to-blame","status":"publish","type":"post","link":"https:\/\/soc.hamiltonlits.org\/sharingsociology\/fall-2022\/unethical-fast-fashion-whos-to-blame\/","title":{"rendered":"Unethical Fast Fashion: Who&#8217;s to Blame?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unethical Fast Fashion: Who&#039;s to Blame| Sharing Sociology Spring 2026\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/UIzYTLwLpIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fast fashion has become a staple in many wardrobes. Fast fashion brands such as Zara, H&amp;M, and SHEIN, that produce inexpensive clothing rapidly in response to the latest trends, have recently gained popularity (Hageman et al. 2023). Despite fast fashion\u2019s accessibility and convenience, brands often use unethical labor practices. They pay workers low wages to work long hours in dangerous conditions, and some even use child labor to produce large amounts of products in a short time (Jackson 2022).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Human Rights Concern<\/strong>s<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses that produce fast fashion often use unethical production practices. Brands prioritize profits over workers&#8217; well-being. To maximize profits, many companies reduce costs on labor. Companies outsource production to developing countries and regions where employees work long hours with little pay in harsh conditions, and where child labor is utilized (Chong 2024). SHEIN workers in China, for example, often work 75-hour work weeks and earn only about two cents per item (Jackson 2022).&nbsp; Low government authority or weak enforcement of labor laws allows for the unethical standards that garment workers must endure (Chong 2024).&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Shifting Blame from Women to Producers<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fast fashion companies center women in their advertising of trendy women\u2019s clothing, and cater primarily to women who tend to purchase more clothing compared to men (Bick and Ekenga 2018 and Horton 2018). In response, some critics blame women for the rise of fast fashion\u2019s unethical labor practices.<br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"198\" src=\"https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM.png\" alt=\"\" class=\"wp-image-5785\" style=\"aspect-ratio:3.081168354616175;width:429px;height:auto\" srcset=\"https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM.png 610w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM-300x97.png 300w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM-230x75.png 230w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM-350x114.png 350w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.34.43-AM-480x156.png 480w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"196\" src=\"https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1.png\" alt=\"\" class=\"wp-image-5786\" style=\"aspect-ratio:3.051124744376278;width:430px;height:auto\" srcset=\"https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1.png 598w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1-300x98.png 300w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1-230x75.png 230w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1-350x115.png 350w, https:\/\/soc.hamiltonlits.org\/sharingsociology\/wp-content\/uploads\/2026\/05\/Screenshot-2026-03-30-at-9.32.34-AM-1-480x157.png 480w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><figcaption class=\"wp-element-caption\"><em>*Comments left under womens\u2019 tiktok fashion videos*<\/em><br><br><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Online comments blame women for their shopping habits and excessive shopping. Although women contribute to the demand for fast fashion brands, issues such as affordability, accessibility, and knowledge of labor conditions are often overlooked (Hageman et al. 2023; Bick et al. 2018).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet producers are the ones most deserving of the blame. Producers control marketing and labor conditions, so ultimately they are the only ones who can reform their business models and switch to more ethical and sustainable labor conditions. Fast fashion brands\u2019 producers also avoid public scrutiny and criticism through their lack of transparency (Chong 2024).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Solutions<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers can begin to pressure clothing manufacturers by boycotting fast fashion and encouraging reusability and buying second-hand clothes. In addition, movements need to put pressure on producers by organizing collective boycotts and protests against the governments that allow these labor abuses to occur. Active citizens should pressure them to increase regulations on labor conditions. Groups like <a href=\"https:\/\/cleanclothes.org\" id=\"https:\/\/cleanclothes.org\">Clean Clothes Campaign<\/a> and <a href=\"https:\/\/labourbehindthelabel.org\" id=\"https:\/\/labourbehindthelabel.org\">Labour Behind the Label<\/a>, for example, organize protests pressuring corporations and governments, and spread awareness of these poor working conditions to seek justice for garment workers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>References<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Bick, Rachel, Erika Halsey, and Christine C. Ekenga. 2018. \u201cThe Global Environmental Injustice of Fast Fashion.\u201d <em>Environmental Health<\/em> 17(1).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chong, Jia Hui and Changsong Wang. 2024. \u201cOptimising Corporate Social Responsibility Communication in Asia: A Comparative Case Study of Uniqlo and Shein.\u201d <em>Social Responsibility Journal<\/em> 20(8):1558\u201375.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gupta, Shipra and James W. Gentry. 2015. \u201cConstruction of Gender Roles in Perceived Scarce Environments \u2013 Maintaining Masculinity When Shopping for Fast Fashion Apparel.\u201d <em>Journal of Consumer Behaviour<\/em> 15(3):251\u201360.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hageman, Eva, Vikas Kumar, Linh Duong, Archana Kumari, and Eileen McAuliffe. 2023. \u201cDo Fast Fashion Sustainable Business Strategies Influence Attitude, Awareness and Behaviours of Female Consumers?\u201d <em>Business Strategy and the Environment<\/em> 33(2):1081\u201398.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Horton, Kathleen. 2018. \u201cJust Use What You Have: Ethical Fashion Discourse and the Feminisation of Responsibility.\u201d <em>Australian Feminist Studies<\/em> 33(98):515\u201329.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jackson, Sarah. 2022. \u201cChina: Shein Factory Employees Work 18 Hours a Day with No Weekends Earning Just Two Cents per Item, Report Finds.\u201d <em>Business and Human Rights Centre<\/em>. Retrieved April 1, 2026 (https:\/\/www.business-humanrights.org\/en\/latest-news\/china-shein-factory-employees-work-18-hour-shifts-with-no-weekends-earning-just-two-cents-per-item-report-finds\/).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;M. Taplin, Ian. 2014. \u201cWho Is to Blame?: A re-examination of fast fashion after the 2013 factory disaster in Bangladesh\u201d <em>Critical Perspectives on International Business<\/em> 10(1\/2):72\u201383.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Videos Used<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=Pw3h5wQRoPc&amp;t=114s\">https:\/\/www.youtube.com\/watch?v=Pw3h5wQRoPc&amp;t=114s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=kQzBjvqLZFo\">https:\/\/www.youtube.com\/watch?v=kQzBjvqLZFo<\/a>\u200b\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1BdY1wssh3U\">https:\/\/www.youtube.com\/watch?v=1BdY1wssh3U<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inspiration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I was inspired by Graham Nielsen\u2019s sociology art piece from spring 2020. I was inspired by how he used a video by H&amp;M and showed the reality of what is put into producing the clothes shown in the video. I used a video by SHEIN similarly to the video he used by H&amp;M and showed the unethical labor used to create the video while he used his video to highlight the overall issues with the fast fashion industry. I took inspiration from his editing style but tried to keep my own original style.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast fashion has become a staple in many wardrobes. Fast fashion brands such as Zara, H&amp;M, and SHEIN, that produce inexpensive clothing rapidly in response to the latest trends, have recently gained popularity (Hageman et al. 2023). Despite fast fashion\u2019s accessibility and convenience, brands often use unethical labor practices. They pay workers low wages to [&hellip;]<\/p>\n","protected":false},"author":261,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-5783","post","type-post","status-publish","format-standard","hentry","category-fall-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unethical Fast Fashion: Who&#039;s to Blame? - Sharing Sociology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soc.hamiltonlits.org\/sharingsociology\/fall-2022\/unethical-fast-fashion-whos-to-blame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unethical Fast Fashion: Who&#039;s to Blame? - Sharing Sociology\" \/>\n<meta property=\"og:description\" content=\"Fast fashion has become a staple in many wardrobes. Fast fashion brands such as Zara, H&amp;M, and SHEIN, that produce inexpensive clothing rapidly in response to the latest trends, have recently gained popularity (Hageman et al. 2023). Despite fast fashion\u2019s accessibility and convenience, brands often use unethical labor practices. 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Fast fashion brands such as Zara, H&amp;M, and SHEIN, that produce inexpensive clothing rapidly in response to the latest trends, have recently gained popularity (Hageman et al. 2023). Despite fast fashion\u2019s accessibility and convenience, brands often use unethical labor practices. 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